With over 100 years of providing elevators to more than 100 countries worldwide, Schindler discovered a gap in the market with the idea to use the unused space on elevator doors as a unique advertising space. The biggest challenge was finding a projector with the specifications that fit the criteria required to create eye-catching, bright and colorful content with 24/7 operation. It was also imperative the projector was reliable and needed minimal maintenance.
Schindler partnered with Optoma to create the Schindler “Ahead DoorShow” – an out-of-home advertising medium using static or moving pictures projected onto elevator doors. Optoma’s ultra short throw ZH400UST projector was selected due to its high brightness 4000 lumens, Full HD resolution and laser light source for up to 20,000 hours of virtually zero maintenance operation.
In addition, the ZH400UST can project large images from just 25cm away from any surface. And the advanced features and networking capabilities allow remote access, as well as being able to control and monitor content and timings via Schindler’s native software.
The Ahead DoorShow is designed to promote marketing and advertising collateral within the leisure and hospitality segment, specifically hotels, airports, shopping malls and exhibition centers. The ZH400UST offers complete flexibility through the management system whereby each projector can be reached individually via a central server.
The Schindler Ahead DoorShow successfully captures the interest of anyone waiting for an elevator so companies, hotels and shopping malls can now market their elevator doors as an advertising platform. Jan-Karsten Thoebel, Head of Technology-Advertising Products at Schindler stated: “We´re using the Optoma ZH400UST as it is a powerful ultra short throw laser projector with 20,000 hours light source lifetime – it perfectly fits our needs. Optoma offers an excellent customer service and we can even fine-tune the products to our needs.“
Madeline Marx, General Manager of the Scandic Hamburg Emporio stated; “It is much better to show beautiful imagery rather than the boring closed doors. It allows us to give information to our guests. If customers have an event here – we can use this as a greetings medium with the wow effect. We can show the logo of the company, for example. You can use moving footage and can change this easily unlike fliers that need to be planned long in advance and printed. I ask myself why we have not done this earlier!”
4 x Optoma ZH400UST ultra short throw laser projector