Americas Leadership Team


Barbara Burrows

V.P. of Sales, North America

Barbara joined Optoma in August of 2011 and manages all sales channels for Canada. She is responsible for account management, customer relationships and team mentoring, and has held sales management roles at various distribution and software companies. In her spare time, Barbara can be found mastering her acrylic painting hobby.

Jon Grodem

Market & Competition Strategic Director

Jon has been with Optoma since December of 2006 and leads planning and strategy. He has held various marketing and product leadership positions with the company and prior to Optoma worked at NEC and Epson in product management roles. In his spare time, Jon can be found rooting for his favorite West Coast college football teams.

Brian Soto

Director, Product Management

Joining Optoma in March of 2011, Brian leads product management. He studied Engineering, Computer Science and Business at the Technological University of Chile and Wiltshire College, and has contributed his technical skills to companies such as LG and Siemens. Brian is known for his passion for AV, and spending time with his family at the beach.

Jessie Fanchiang

Director, Business Planning

Jessie has been with Optoma since 2010 and currently leads the Business Planning Department.  Her extensive experience in sales, business development, product marketing, and analytics enables her to provide multiple perspectives in business planning, specializing in the consumer electronics and technology industries. Outside of work, Jessie enjoys camping and picnicking (in Napa) with her family and high-maintenance rescue pup.

Jyri Jokirinta

Sr. Manager, Audio

Jyri joined Optoma in 2014 with the acquisition of NuForce audio, where he was in charge of WW sales. He manages the U.S. audio business and is responsible for sales, marketing, and product strategy. An international force, Jyri speaks multiple languages, has lived in multiple countries, and played national hockey in Finland.

Peter Tang

Director, Customer Service

Peter joined Optoma in March 2020, and manages Customer Service and TSC for North America. He has been in the high-tech industry for over two decades, and has seen success in global and multi-site integration, along with operation leadership. Furthermore, he has solid integrated expertise in reverse logistics, manufacturing, quality, customer-oriented services. In his spare time, he enjoys reading, photography, and Asian contemporary art.